Instagram has officially launched IGTV, a platform dedicated to vertical videos. I’m breaking down some of the reasons why IGTV stands a fighting chance at being a successful and well-liked platform.

Did you know that, according to a 2016 study, over 50% of millennials (aged 18 to 24) use ad blockers when browsing the internet? The days of traditional advertising captivating attention to drive sales is waining. So, how else can advertisers capture their audience’s attention?

The 2018 Social Media Marketing World both opened my eyes to new social media ideas while also confirming a lot of things that I've known about social media. Here are my top 4 takeaways from the event.