Instagram has officially launched IGTV, a platform dedicated to vertical videos. I’m breaking down some of the reasons why IGTV stands a fighting chance at being a successful and well-liked platform.

Did you know that, according to a 2016 study, over 50% of millennials (aged 18 to 24) use ad blockers when browsing the internet? The days of traditional advertising captivating attention to drive sales is waining. So, how else can advertisers capture their audience’s attention?

The 2018 Social Media Marketing World both opened my eyes to new social media ideas while also confirming a lot of things that I've known about social media. Here are my top 4 takeaways from the event.

Late last week Facebook announced that, once again, they would be changing the way posts show up in your news feed. Here are some tricks to keep for marketers to get their content out there.

Social media is constantly changing, but keeping up can be a challenge. Here are a few changes you might have noticed on Facebook and Twitter, along with future changes coming up on Snapchat.

Hashtags are an excellent way to help connect people to your company, brand, or event. But, are you using hashtags correctly? Here are 5 things you should remember when it comes to creating a hashtag to represent your brand or your next event!

Applications are officially open to become a 2018 Cattle Industry Convention Marketing Ambassador. Learn why you should apply to become a part of this program, and what you could gain as an ambassador.

Twitter Chats provide an excellent opportunity to expand your network and engage with your followers. See three ways that Twitter chats help expand your network, and learn how to easily participate and keep up during a Twitter chat.

Growing up we've heard the mantra a million times: get involved. So, as a millennial, how do you get involved in an organization that lacks a website or social media - your fundamentally basic ways to find that organization?

For years I've told myself I wanted to create a blog, and for years I've made excuses: "I have nothing interesting to say," "No one will read it," "None of my ideas are going to be worthwhile." Today, though, I'm done giving in to the excuses. I'm done thinking I'm not creative enough, clever enough or what have you.